When the NFL is halfway through its schedule and baseball reaches the World Series, the third giant of the fall shows up: the NBA. The 2026-27 season tips off in the second half of October, and from then on there is barely a night without basketball until June. It is the league of buzzer-beaters, dunks replayed a thousand times on social media and superstars you can count on one hand. At Guicho's Sports Bar the NBA owns the screens for a good part of the year, so here is how to follow it from Nuevo Vallarta.
This is our season guide: how the schedule is built, what the NBA Cup is, how the play-in and the playoffs work, why Mexico follows certain teams so closely and how to plan your basketball night at the bar.
How the regular season is built.
The NBA has 30 teams split into two conferences, East and West, with fifteen teams each and three divisions of five. Every team plays 82 regular-season games between late October and mid-April: 41 at home and 41 on the road. It is a long schedule, with games almost every day and nights with ten or twelve games going at once.
That is great news for fans: there is always basketball. Tuesday, Wednesday, Friday, Sunday… whatever night you stop by, odds are there is a game on one of the screens. And since most games air in the evening on Mexico's Central time, they fit perfectly with dinner after a day at the beach.
The games everyone watches
Not every regular-season game carries the same weight. The ones that draw the most attention are the national TV games in the U.S., duels between title contenders, historic rivalries and, above all, the Christmas Day slate on December 25, when the league stacks several of its best matchups into a single day. On that day, basketball is a family tradition.
The NBA Cup: a tournament inside the season.
Since the 2023-24 season the NBA has run a tournament within the regular season: the NBA Cup. In November certain games count toward a group stage; the best teams advance to a knockout round in December, and the tournament ends with a final stage in Las Vegas. Cup games count in the standings (except the final), so teams take them seriously, and the special court designs make them easy to spot.
For a sports bar the Cup is a gift: it adds knockout drama to a month that used to be pure schedule. Quarterfinal and semifinal nights feel almost like the playoffs.
Play-in and playoffs: how a champion is crowned.
When the regular season ends in April, the top six teams in each conference go straight to the playoffs. Seeds seven through ten play the play-in tournament, a mini elimination bracket that decides the last two spots in each conference. It is some of the most exciting basketball of the year: do-or-die games between teams that have been fighting for months.
Then come the playoffs: four rounds, all best of seven. First round, conference semifinals, conference finals and the NBA Finals in June. To win a ring a team needs sixteen playoff wins. That is why spring basketball is a different sport: defenses tighten, rotations shorten and stars play nearly every minute.
The NBA and Mexico.
Basketball is one of the most played sports in Mexico, and the NBA has a long relationship with the country. The league has brought regular-season games to Mexico City in several seasons, packing Arena CDMX, and Mexican fans have followed the league for decades.
The San Antonio Spurs. Thanks to proximity and San Antonio's huge Mexican community, the Spurs have long been one of the most beloved teams in the country. With Victor Wembanyama as the face of the franchise, the Texas club is once again one of the most watched.
The Lakers and the Warriors. Two California teams with massive followings on Mexico's Pacific coast, thanks to all the families with ties to Los Angeles and the San Francisco Bay Area.
The visitors' teams. In Nuevo Vallarta we host fans from Canada (the Toronto Raptors have a loyal base among our Canadian guests) and from all over the U.S.: Celtics, Knicks, Bulls, Nuggets, Suns, Thunder and every team in between. More than one friendship has started at the bar arguing about who the best player in the world is.
A quick guide to following an NBA game.
NBA basketball has a few rules that differ from international basketball or the game you played in school. If you are bringing someone who is just getting into it, here are the basics:
Four twelve-minute quarters. 48 minutes of game time in total. With stoppages, timeouts and halftime, a game lasts about two and a half hours. If it is tied, they play five-minute overtime periods.
The 24-second shot clock. Each team has 24 seconds to shoot. That is why the game is so fast and the scores so high: teams topping one hundred points is routine.
The three-pointer. Shots from behind the arc are worth three. The modern NBA lives on the three, and a run of two or three in a row can flip a game in a minute.
Fouls. Each player can commit up to six personal fouls; on the sixth, he is out of the game. When a team racks up too many fouls in a quarter, the opponent shoots free throws on every foul.
The last two minutes. The longest part of the game even though the clock barely moves: intentional fouls, timeouts, video reviews. Ask for your check early, because nobody is leaving the table.
That is all you need to follow any game and, above all, understand why the whole bar erupts when someone buries a three at the buzzer.
Basketball on the big screen
Screens all over the bar, boneless wings, classic wings and ice-cold beer in Nuevo Vallarta. Save a table for the next game.
Reserve on WhatsAppThe storylines worth following.
Every NBA season is an eight-month drama. Without trying to predict results, these are the storylines that always get the bar talking at Guicho's:
The MVP race. The race for Most Valuable Player starts taking shape in November and gets argued until April. Every 40-point night moves the conversation at the bar.
The rookies. A new draft class arrives every October with plenty of hype, and there are always one or two who earn their spot in the first month. Watching them grow over the season is one of the best parts of the NBA.
The trades. The trade deadline in early February shakes up the league every year. A team that limps into January can walk out of February as a contender.
Veterans versus the young guns. Veteran teams chasing one last ring against young rosters that run for 48 minutes. That generational clash is the heart of the modern league.
How to watch the NBA at Guicho's.
1. Check what is on. With so many games each night, the best move is to look at your team's schedule and ask us what we are showing. We post the big events on Guicho's Facebook page.
2. Ask for your screen. When NBA, NFL, Liga MX or baseball overlap, we have several screens going at once. Tell us which game you are here for and we will seat you.
3. Book for the big nights. Christmas Day, the NBA Cup final stage, the play-in and any playoff game fill the bar. Message us at +52 322 199 9535 to save a table.
4. Build your sports week. Fall is the busiest season of the year: NBA on weeknights, NFL on Sundays and Thursdays, Liga MX on weekends. Take a look at our 2026 NFL season guide and our guide to where to watch live sports in Nuevo Vallarta.
What to order for a basketball game.
An NBA game lasts about two and a half hours and moves fast: twelve-minute quarters, timeouts and a halftime made for the second round. From Guicho's menu (prices in Mexican pesos), our picks:
Boneless (300 g, $195). Breaded chicken breast bites tossed in your favorite sauce, with fries and ranch. One-handed food, so you never miss a play.
The Wings (400 g, $205). All thigh meat, with Buffalo, BBQ, Mango Habanero, Parmesan or Lemon Pepper sauce. The classic of any sports night.
Guicho's Fries ($180) and Onion Rings ($175). For sharing while the game heats up in the second quarter.
The Guicho's ($310) or the Chicken Burger ($260). If you are here for dinner, a full burger with fries lasts all four quarters and overtime.
House tacos. El Gaonero ($150), shrimp ($145), El Campechano ($140) or pork shank ($145) for anyone who wants something Mexican while watching the American league.
Cold beer, sodas and lemonade. To toast every three-pointer.
Eight months of basketball on the bay.
The beauty of the NBA is that it keeps you company most of the year. It starts when the summer heat leaves the bay, runs through the whole high tourist season and ends with the Finals in June, when the rains are starting again in Nuevo Vallarta. In between there is Christmas Day, the NBA Cup, the All-Star Game, the trade deadline, the play-in and the playoffs: a big event almost every month.
So whenever you want to watch your team, the star of the moment or just a good game with something tasty on the table, we will be waiting at Blvd. Nayarit 137B, Local 5, Nuevo Vallarta. We bring the screens; you bring the cheering.
Frequently asked questions.
Where can I watch NBA games in Nuevo Vallarta?
At Guicho's Sports Bar, Blvd. Nayarit 137B, Local 5, Nuevo Vallarta. We show basketball on several screens alongside NFL, Liga MX and other sports, in a casual, family-friendly setting.
When does the 2026-27 NBA season start and end?
The regular season tips off in the second half of October 2026 and ends in April 2027. Then come the play-in, the playoffs and the NBA Finals in June.
What is the NBA Cup?
A tournament inside the regular season, introduced in 2023-24. It has a group stage in November, a knockout round in December and a final stage in Las Vegas. Its games count in the standings, except the final.
How does the NBA play-in work?
Seeds seven through ten in each conference play a mini elimination bracket to decide the last two playoff spots. The top six in each conference qualify directly.
Can I reserve a table to watch a game?
Yes, on WhatsApp at +52 322 199 9535. For Christmas Day, the NBA Cup final stage and the playoffs it is best to book ahead.
Which NBA teams are most popular in Mexico?
Historically the San Antonio Spurs, thanks to San Antonio's large Mexican community, plus the Lakers and the Warriors. In Nuevo Vallarta you will also find plenty of visiting U.S. and Canadian fans, Raptors supporters included.